Action Over Certainty

I have been a life-long practitioner of procrastination. More so than ever during this lockdown.

I became an entrepreneur so I didn't have to get a job, and what I learned after 30 years in the make, is all it takes to achieve, is to turn up every day and do the work.

You can make endless plans, come up with dozens of ideas a day, but when you take one of those ideas and run with it, then that is when results come.

Often the simpler of ideas, the easier, and quicker the outcome.

I think we all have in us the ability to ascertain whether it is a good idea or a bad one.

You don't need your friend's option, you certainly shouldn't be asking a member of your family, these people will hold you back, will crush your idea the moment you divulge it.

You don't need market research, competitive analysis, a design brief, a mission statement, a business plan or any of that other bullshit.

Action wins every time.

And if the idea sucked, then you will find out quickly instead of spending weeks completing all the other pointless tasks.